Courses
Deree - Academics - Course Descriptions
CN 4800
Creativity in Advertising Campaigns - Level 6
The role and the importance of creativity in full-scale communication campaigns comprising a variety of media executions. The theoretical background and techniques used to achieve high-level advertising creativity. Designing creative strategies and executions for full-scale campaigns across media.
Prerequisites:
WP 1010 WP 1111 WP 1212WP 1010 WP 1111 WP 1212 CN 2001 CN 2110 CN 3409 CN 3434 CN 4566
UK Credits:
15
US Credits : 3/0/3
